Well this week, we saw things move one step closer toward the day that Google will complete it’s mission of “organizing the world’s information”. GoogleDNS has arrived and regardless if you think 8 is lucky (8.8.8.8 or 8.8.4.4 – I think it was luck that those addresses were free at all) or not, someone is going to come up a winner. Why? Well like the people behind OpenDNS, competition in this rather interesting market can only be good. Google doesn’t yet offer filtering, so right now there is a reason to choose one over the other.
If I have kids over who are going to be using my computers and I want to make sure that everything is above the board, I’ll swap things out for OpenDNS (208.67.222.222). That way I can block off things that would make for uncomfortable discussion before it even gets a chance to get going. But if I know everyone is going to be responsible and I need to get results fast, I’ll likely use Google.
Google’s move is likely paired with the launch of ChromeOS – I have a hunch that it will route everything through there and mine that data for revenue streams later. OpenDNS makes money from filtering and it’s other options, so I can’t imagine that Google doesn’t have a plan for monetizing this.
If you want to see how fast Google or one of the other public DNS tools might be for you, check out namebench.
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