My Common Craft

I’ve been struggling with ways to do some videos for a range of technical and dry topics for a while and after quite a bit of suggestion, I’ve got the people I’m working with to look at Common Craft as an exemplar. Surprisingly the videos are technically easy to make, but post production is of course where one pays the piper. This 30 second spot took about 2h to do from start to finish, in multiple versions and with a couple of sets redone. These videos are certainly fun, and if well planned can get quite a bit done and I would assume that they can also be rather timeless without having to worry about hair or clothing.


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