Google’s afraid of Kleenex(tm)

It seems that Google just now noticed (maybe a couple years late) that it’s trademarked name has entered the common lexicon. It’s a Catch 22 for them as the marketing kids are partying it up and the trademark dweebs are playing it down. But is this really a bad thing? And does Google think that anyone is actually going to care or listen? Just take a look at all the others that are in the same boat:

  • Xerox
  • Adobe (it’s not the same a Acrobat people!)
  • Nintendo (DS – GC – which one??)
  • Photoshop (double up on Adobe)
  • … many more (care to add some?)

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