foursquare Forgotten?

Well it seems that after a month of doing nothing on foursquare, I’m still the mayor of 10 places in the city, having only lost one mayor ship – that of Canadian Tire on Gateway – and that only in the last week. So what does this tell me? Well it might be that I’m the only one with a life as boring of mine, so I’ve got no competition in my league. It could also mean that without any way to truly engage users, games like foursquare are much like solitaire. You can be the best player ever… but it really doesn’t mean anything to anyone, other than yourself.

Granted, if there are external rewards – some places are offering discounts to mayors or current check ins, other places have other rewards – then this game can actually pick up. But without it, it doesn’t seem to make a whole lot of sense and it certainly seems to annoy non players. So in thinking about using this game for some manner of Faculty activity, I now know that unless there is something substantial planned around using foursquare or other check in games, they are going to sputter and leave a bad taste all around.

Edit:

It seems that Alan and I are not alone in being unimpressed. John Battelle feels like he’s in a similar boat. (bolding is mine)

Not “being in the demo” also means I’m not looking to hook up – either with a roving band of urban nomad pals, or … well, anyone else, for that matter. For me, the biggest “hook up” that’s happened due to Foursquare so far is when my industry pal Josh Felser introduced me to a fellow who had just captured what had once been my mayorship of the Bay Club Marin. It was fun to meet the guy, and yes, Byron C., I’m coming for you…but honestly, after three months, I expected a bit more…human contact. Compared to three months of using Facebook or Twitter, Foursquare just ain’t doing it in the “connect me to other interesting humans” category.

Now, let’s get past the caveats. I’ve got a number of things I wish the service would do, but doesn’t (or if it does, I’m not aware of it, and that’s an issue as well). Also, I’ve got a number of gripes, perhaps, again, that might be resolved by my own education, but my thesis is if a web service isn’t either initially self explanatory (IE, Amazon), or confusing but fascinating (Twitter) it’s not worth spending time on.

So far, Foursquare has not unfolded in any particularly interesting way beyond checking in. That, to me, is both a problem and an opportunity. Now that I’m in the habit of telling my “friends” where I am – what else? To me, that’s a critical problem with the service, one worthy of digging into.

This is a long way of saying that the service is, to my mind, poorly instrumented from the point of view of social relationships.


Posted

in

by

Tags:

Comments

2 responses to “foursquare Forgotten?”

  1. Alan Levine Avatar

    It reminds me of LinkedIN- where the primary activity/purpose is just adding LinkedIN connections.

    Big difference in twitter- both it and 4sq are simple apps that does a small range of things; one becomes a platform to alot more, the other a collection of badges
    .-= Alan Levine´s last blog ..Deciphering the Wired/iPad Tea Leaves =-.

    1. Raj Avatar

      Another way to look at it is that one is an application that is based around communication and the other is an application that is based around consumption.

      Foursquare and other location based apps revolve around the reporting of “IRL” events for the sake of reporting. Unfortunately, the only vector that these reports are able to take at the moment are those related to Social Media, creating all manner of noise. They need to piggyback to build a critical mass to break free of the common Social Media vectors and start using their own communication pathways that are better suited for what they are hoping to allow their users to share. The same idea would hold for LinkedIn I suppose.

Leave a Reply

Your email address will not be published. Required fields are marked *