Facebook mobile dominates mobile web

According to the BBC, Facebook mobile dwarfed the rest of the mobile web in usage with 2.2 billion minutes and Google and Microsoft pulling in a combined 600 million minutes in December. If you look at this UK data combined with the PEW data from earlier in the week it really suggests that the 17-30 year old demographic is focusing it’s online activity on what it can do while mobile. When you think about why Facebook, the answer seems to be obvious. On the smaller screen, the “life portfolio” that is Facebook makes much more sense. When you are “out and about”, you don’t want to have to remember where your “mates’” blog is, you’d rather just put in his/her name and go there without having to worry about logins or the other elements that are common to the unwalled web, thus reducing the need/want to post or comment on traditional blogs.