Vanity searches now not so vain, rather becoming par for the course

PEW has just released a new report looking at how people manage their online identity and they found:

When compared with older users, young adults are more likely to restrict what they share and whom they share it with. “Contrary to the popular perception that younger users embrace a laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing their online identities,”

I think the vigilance isn’t that surprising as young adults are the ones who are out there trying to define their identity so it makes sense that they are hypervigilant.


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