Obama and his fruit

Well it seems that Obama will be able to keep his Blackberry, and now is wondering where the Macs are in the US government. It seems to me that in his new-found uber-celebrity, Obama, by merely indicating his preferences in an unsolicited fashion, preference for just about anything is the best advertising that a company could never pay for.

Much has been written about Obama’s tech savviness as well as that of his staff and supporters (Google), and to my eyes, it seems that news like this might bring about a new “director” of technology. What I think it might show is that the user is in the end the most important element of the equation.


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