It’s something that is pretty glaring in my mind, but I don’t know about that of others. MySpace seems to be lagging – it’s hardly in the news anymore, it’s more ads and flash than anything else – at the same time that Facebook seems to be charging ahead. As MySpace had negative “cred” Facebook seems to be neutral if not slightly positive. So it would be fair to say (as TechCrunch says) Facebook is anti-MySpace.

But for all that it is and is not with the API open and the like, the one thing that I think will make it fly is that it’s still generally focused on content and it doesn’t do “spoofs” (eg Burger King has/had a MySpace site) and people wanting to do business have a marketplace. Add this to the ease at which it allows people to create a sharing space for their digital being.

For some people, they have active interactions with their friends, others, the online experience is very much like anywhere else – nothing much going out, nothing much coming in and the odd voyeuristic spying (or being spied on) on what is going on in the lives of others without having to remember numerous addresses to find photo galleries or blogs.

Regardless of the latter issue, I think Facebook is going to change things about the online experience for many people out there if only by introducing them to the phenomena of sharing.

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