I hope Facebook understands this, but thinking more about it, they don’t really have any benefit in doing so right away. Each identity that a person has is a unique revenue stream (think characters in WOW) in terms of likes/ad keywords and the like. So if a person wants to maintain different identities, they need to have separate accounts and that is more than easily supported in the current system.

If they get smart and create a “profile manager” that allows people to create a “gamer” profile and a “professional” profile and uniquely link to those, then they will have hit on something that will be a game changer. The I could use my /idarknight as a “geek” profile and /boora as “personal” profile. They are connected to the same person in the end, but produce a better reflection of me as a person. From their revenue/more than a website model, a setup like this certainly fits to extend FB as a communications/identity platform and not just a water cooler.

I find my online pseudonyms change on occasion with how I am feeling or what I am doing. So I don’t quite have a consistent online other name. That made the choice easy for me, link my facebook name to my gmail email. If I had a more developed alter ego then I may have invited this opportunity to permanently link myself to that. Hopefully they do allow other names in the future, I might still be able to get Starscream (ok probably not).
Rob´s last blog ..Game changer.